Introducing Yarn Promo and Yarn Corp: The Evolution of BPromo, Offering Customised Promotional Merchandise and Celebrating Cultural Diversity with Indigenous Apparel
Brisbane, Meajin — Yarn is excited to announce the evolution of its B2B promotional business, BPromo, into two distinct divisions: Yarn Promo and Yarn Corp. This strategic transformation reflects the company’s commitment to specialisation and its vision for a more diversified future. Yarn Promo will focus on providing high-quality custom promotional merchandise, while Yarn Corporate will specialise in custom Indigenous Australian apparel.
As part of the Yarn family, which also includes Yarn Marketplace (retail) and Yarn Wholesale (for wholesalers and resellers), both Yarn Promo and Yarn Corporate aim to empower businesses and organisations with products that elevate their brand and resonate with values and heritage.
Yarn Promo: Customisation and Branding Excellence
Yarn Promo is dedicated to helping businesses make a lasting impression through customised promotional products, including apparel, office supplies, and event merchandise. With an unwavering commitment to quality and excellence, Yarn Promo ensures that clients’ branding stands out in a crowd.
Yarn Corp: Celebrating Cultural Diversity through Indigenous Apparel
Yarn Corporate takes pride in its unique offering of custom Indigenous Australian apparel. By giving businesses the opportunity to incorporate Indigenous designs into their branding, Yarn Corporate is not just creating apparel; it’s fostering cultural appreciation and making a statement that reflects the rich diversity of Australia.
A Strategic Evolution
The decision to evolve BPromo into Yarn Promo and Yarn Corp was driven by a desire to specialise and provide clients with more focused services. Existing clients of BPromo can expect a seamless transition and will continue to receive the exceptional service and high-quality products they have come to expect. The team behind Yarn Promo and Yarn Corp is the same team clients have built relationships with over the years.
The Yarn Mission
The team at Yarn is driven by one mission: creating an inclusive marketplace for and in collaboration with the Indigenous community, to provide a platform for Indigenous-owned businesses, ally-friendly businesses and Indigenous artists to share their culture and unique stories with our customers.
We showcase one-of-a-kind designs, designs that speak of country, culture, and the Dreaming. From luxury apparel to homewares to gifts & accessories, Yarn offers it all. We are passionate about showcasing authentic Indigenous artwork and stories so that all Australians can develop an understanding and appreciation of First Nations culture.
With a focus on providing quality products and services through its various divisions, including Yarn Marketplace, Yarn Corp, Yarn Wholesale, and Yarn Promo, our commitment to excellence, customisation, and cultural appreciation, is poised to make a significant impact in the corporate and retail markets.
Media Contact:
Daniel Recht
Creative Director
daniel@yarn.com.au
